Guestroom Design Package
The first custom design package for HotelFurniture.com under their custom collection, HF Curated, Naturally Refined was designed to be unique, non-conforming, and fresh. Gaining its inspiration from the textured found within nature, Naturally Refined provides hotel owners and guests with a sophisticated approach to texture, nature, organic shapes, and pops of color.
A design capsule curated collection, Naturally Refined provides the end user with a ranging of aesthetics and flexible FF&E that can be mixed-n-matched.
Project Role: Lead Designer
Date of Completion: 2022
Responsibilities: Brand Development & Research, Concept Development, Materials Research, FF&E Selections, Cost & Budget Development, Vendor Coordination, Renderings, and Project Management